HOME/WORKS/AUTRY
In 2019, the legendary American sneaker brand Autry made a sensational comeback with the relaunch of its iconic model, the “Medalist”. This event marked a turning point in the sneaker landscape, capturing the attention of enthusiasts worldwide.
A Winning Relaunch Plan
The cornerstone of Autry’s success was an impeccable brand relaunch strategy, masterfully executed by Heavy Studio, a cutting-edge digital agency from Padua. The synergy between Autry Action People and Heavy Studio elevated the Medalist from a mere sneaker to an undeniable icon of style and innovation.
Medalist: More Than a Sneaker
The Medalist has captivated the public with its vintage yet modern design, high-quality materials, and legendary history. The sneaker has become a symbol of style for new generations, uniquely blending vintage and contemporary elements.
A Successful Partnership
The partnership between Autry and Heavy Studio is built on a shared vision and a drive for innovation. This collaboration has already led to great successes and will continue to redefine industry standards in the future.
“The story of Autry is an example of how, with an effective marketing plan and strategic distribution, success can be achieved even in a competitive market like sneakers.”
The Power of Vision and Creativity
Autry’s triumphant return is a testament to the power of a shared vision and boundless creativity. The company has successfully captured market trends and reinterpreted them in an original way, creating a highly successful product.
Our Roles
- Design
- Creative Direction
- Art Direction
- Brand Development
- Visual Design
- Motion Design
- Naming
- WEB DEVELOPMENT
- E-Commerce
- Website
- Virtual Showroom
- Wholesale Integration
- Retailers Activation
- STRATEGY
- Channel Strategy
- Content Strategy
- Communication Strategy
- Social Media Strategy
- Sales Presentation
- POST
- Editing
- Sound Design/Mixing
- Music
- Color
- Motion
- PRODUCTION
- Sales Presentation Direction
- Sales Presentation Production
- Motion Video Direction
- Photography Direction
- Photography Production
- Still Image Production
- Copywriting
- Run of Show Development
- Script Development
- POST
- Editing
- Sound Design/Mixing
- Music
- Color
- Motion
- PRODUCTION
- Sales Presentation Direction
- Sales Presentation Production
- Motion Video Direction
- Photography Direction
- Photography Production
- Still Image Production
- Copywriting
- Run of Show Development
- Script Development
